As Good Today as Always from Hovis

This ad starts off with a boy in 1886 (when Hovis was formed) holding a loaf under his arm.


During his journey home events from periods of British history occur around him.



He ends up at home in the modern day not having aged a bit, and plonks the loaf of bread on the table.


Well I'm sorry but I don't care how many preservatives you put in it, it would be off by then.